I’m sure by now you know that your business needs to be online in order to maximize exposure of your brand. But how do you get it done if you don’t have the skills? You need to hire the best internet marketing company your budget can afford.
Understanding Internet Marketing Strategies
There are many different facets of internet marketing for small business. Some of the main points are website design, SEO, map rankings, social media optimization and video marketing.
For local businesses, these will be your bread and butter. Done properly, these strategies will ensure that customers can find you on the web. Additionally, they will trust your brand and you have a great shot at earning their business.
Conversion Focused Lead Generation Website
I understand that 4 years ago you spent $1000 on a website and you still love it. Worse yet, you never got back a return on that money.
Just know that it isn’t your fault. If you have a website that old, folks aren’t going to gain trust when it pops up on their screen. Quite frankly, it gives the appearance that you don’t care about your brand.
Essentially, your website is your first impression in most cases. Make sure that you give the visitor a clean website with easy access to contact information. Show them some testimonials and make sure you clearly state how you can solve their problem.
If you can accomplish these simple things, your website will no longer stand in the way of your internet marketing goals and you will see an increase in conversions.
Search Engine Optimization (SEO)
Back in the day, folks just picked up the phone book and called the first company they found.
That is why businesses were named “AAA Business” or “A-1 Business”. They showed up first!
Essentially, this was the first form of “SEO”. By naming their businesses in this manner, they were ensuring that they showed up at the top of the search results.
Not many people use a phone book anymore to find a local business, but SEO is alive and well. The difference is that today business owners want to rank at the top of Google, rather than the pages of a yellow phone book that was delivered to their doorstep.
While naming your business near the front of the alphabet won’t help you rank better on Google, we can boost your position. An SEO package will make sure that your online properties are optimized and that you show above the competition in the organic search results.
The cost of SEO varies wildly and is based on competition. As you can imagine, SEO for a plastic surgeon in Hollywood is going to cost far more than it would for a snow removal company in Vegas.
For one, plastic surgery costs a lot more and is highly sought after in Hollywood, thus it has more competition in the search rankings. Adversely, it doesn’t snow a lot in Vegas so there isn’t likely any competition for snow removal rankings.
In general, SEO packages are sold as a monthly service since rankings are always fluid. You can’t just reach #1 and expect to stay with no additional effort. Whoever was in that spot will want it back, thus an ongoing service is needed.
Earning a 3 Pack Position
I’m sure by now you have heard of the “3 pack or map pack”. This is the map feature Google displays when searching for service-based businesses. The display is part of the Google My Business listing, which is free to business owners.
The map pack gathers a large portion of clicks and your business can explode if you haven’t been taking advantage. If this is you, go sign up for GMB right now!
Just having a GMB listing isn’t going to guarantee that visitors see you though. As you can imagine, these map listings are coveted. They can also be optimized and improved.
Just like regular SEO, optimizing the map ranking is also an ongoing service. Also, there is a direct correlation between the organic ranking of your website and your GMB ranking for a great number of searches. This means that in some cities, for some niches, you simply can’t rank in the map pack without ranking highly organically on Google.
Social Media Optimization
Social media is all the rage today. Everyone is using at least one platform and many folks use several. If you don’t have a business page on the popular social media channels, you are leaving money on the table.
Using social media to engage your audience is an excellent way to build trust as well as improve brand recognition. By keeping active, your users will have you front of mind when they need a service you provide.
One thing to consider when using social media, it won’t go away. Never use social media to engage negatively with a customer. Even when they are wrong, you want to take the high road.
Basically, it comes down to the old analogy: when I do something right, nobody notices; but when I do something wrong, nobody forgets. Keep that in mind and always take a minute to read what you typed before hitting enter.
Video Marketing
I’m sure I don’t need to state how important video is in today’s internet marketing landscape. The number of video hours watched per day on YouTube is increasing at an alarming rate. The reason is simple…
Video works!
Not only do people love to watch videos, they also like to share them more than standard text content. This means that using video could have great effects on your brand.
Don’t think that you can’t use video because it costs too much either.
Most businesses do not need some elaborate and flashy trailer type video. A set of slideshow or spokesperson style videos targeted for the services you provide will do just fine. They also won’t cost you a fortune. What they will do is boost engagement and give you additional opportunities to be found online.
Go With the Best Internet Marketing Company
Hopefully, this post gave you some insight into what type of services you can acquire in the realm of internet marketing. Feel free to reach out if you have any questions.
Of course, if you want to work with the best, Cloud Inspector provides internet marketing for small business on a daily basis.
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